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General characteristics of the advertising system

Page views and visitors

7 200 000 page views per
3 600 000 visitors per

Goods and news informers

70 000 000 shows of goods informers per day
40 000 000 shows of news informers per day

Informers' efficiency indicators

1% average CTR by product teasers
3% average CTR for news teasers

Geography of advertising system: region and language



Geography of advertising system: language

Geography of advertising system: region



Age and Gender of the resource audience

Age of the resource audience

59%
41%
1.7%
1.3%
3.9%
3.5%
34.8%
20.2%
16%
14%
2.6%
2%
under 18 years
18-24 years
25-44 years
45-64 years
over 65 years

Gender of the resource audience